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Pesquisadora em jaleco branco e óculos de proteção segurando um tubo de ensaio em laboratório moderno.Cientista mulher vestindo jaleco branco, luvas azuis e óculos de proteção, segurando um tubo de ensaio transparente em laboratório.

Innovation Strategy

Behind our products and processes is the union of innovation with sustainability, which we call Innovability. This is what motivates us to develop and offer solutions for the advancement of Bioeconomy, an economy based on the sustainable and rational use of raw materials from renewable sources, such as eucalyptus, to replace finite resources, such as oil.

Our Innovation Comes From Trees

The combination of innovation with sustainability is the starting point for the development of eucalyptus-based renewable alternatives.

Um ramo de planta com folhas verdes, com quatro círculos conectados por linhas mostrando imagens de pilhas de papel, um bebê com fralda, mãos segurando caixas de pizza e uma mulher entregando um pacote a uma criança.Gráfico ilustrando os componentes da muda de eucalipto: água, papel reciclado, massa celulósica, resina, celulose e camadas de fibra de vidro.

Learn more about our search for renewable products on the Product Innovation page.

Go to Product Innovation

6 technology

Centers

4 in Brazil
1 in Israel
1 in China
70
millions

to invest in startups through ºÚ°µ±¬ÁÏÍø Ventures

500
startups

evaluated in our Open Innovation program

Três folhas caídas em diferentes tons de amarelo e laranja sobre fundo transparente.

Research and Innovation

Innovation is in all links of our value chain, which is why we have a dedicated Research and Innovation area. We innovate in three dimensions:

1

Innovation in our business

2

Innovation adjacent to our business

3

Search for new products and new businesses

We develop projects in the areas of:

Vista aérea de uma copa de árvore verde densa sobre fundo transparente.
Gráfico circular com linhas verdes e azuis se estendendo para fora, representando dados em um formato radial.

Forest biotechnology

Genetics and genetic improvement

Forest management

Kraft pulp development (process and product)

Fluff pulp

Paper development

Sustainable packaging

Paper-based consumer goods

Quatro folhas em diferentes tons de verde e amarelo isoladas em fundo transparente.

Check out our initiatives to ensure sustainability and efficiency in our production chain on the Process Innovation page.

Go to Process Innovation

Building partnerships

Dois trabalhadores com capacetes e óculos de proteção apertando as mãos em um canteiro de obras ao ar livre, sorrindo.

We believe that working in partnership with other organizations, such as universities, science and technology institutes, and startups, is essential to accelerating research and development processes.

Dois trabalhadores com capacetes e óculos de proteção apertando as mãos em um canteiro de obras ao ar livre, sorrindo.

Can we help?

Find the answer you need in our Frequently Asked Questions. If you prefer, contact us through ºÚ°µ±¬ÁÏÍø.